Sustainability Storytelling: Brighton
How to communicate your sustainability efforts and avoid greenwashing.
From becoming a brand people love to devoted and loyal employees, the business benefits of taking action on sustainability are numerous.
But you’ll only reap them if people understand and believe in what you’re doing. How do you make sure your most important people – customers, staff, and stakeholders – are aware of your efforts?
At this interactive workshop, you’ll learn how to create impactful communications that shine a light on your sustainability efforts. It’s for any business on a sustainability journey – you don’t need to be the perfect net zero business, just committed to doing your best.
You’ll cover:
- Why authentic and effective sustainability communications are essential, both for your business and the planet.
- How to avoid greenwashing and greenhushing.
- How to craft an authentic and compelling narrative around your sustainability efforts.
- The golden rules of sustainability communications.
- How to meet the needs of difference audiences.
Who’s it for?
Any businesses, charity, or third sector organisation committed to sustainability that has taken some action already.
About the trainer
Robb Cunningham leads Clean Growth UK’s marketing and communications. He’s worked in the field of sustainability marketing for over a decade and holds a Postgraduate Certificate is social marketing, with a focus on sustainability behaviour change.
Book your free spot below before they run out!
When? 3 December 2024, 10.30am – 12.30pm
Where? Advanced engineering building, University of Brighton, Lewes Road, Brighton
